Leading Event and Brand Activation Agency, Vietnam
- Reference
- SI-052
- Location
- Vietnam
- Operating history
- 18+ years (12+ in events)
- Status
- Operating
- Revenue
- US$10MVND 255bn (2024–25 avg.)
- Asking price
- Negotiable
- Stake offered
- 60–100%
- Deal type
- Majority or full sale
Overview
Technology-led events and activation agency with 70+ staff, blue-chip multinational, Japanese and Vietnamese clients, and about VND 39bn in normalised EBITDA. The founder offers 60–70%, or up to 100%.
Key facts and assets
- More than 18 years in communications and 12+ years specialising in events and brand activation
- Creative events combined with event technology for the customer-experience (CX) market; 70+ experienced full-time staff
- Long-term clients: multinational beverage, FMCG and beauty brands; Japanese automotive, retail and food groups; and leading Vietnamese conglomerates
- Retainer contracts make up 34–40% of revenue; client retention of 54–70%
- From 2026 the company is dropping low-margin outsourced bidding work (7–10% margin) to focus on in-house events with 30–35% gross margin
- 2024–2025 average: revenue VND 255.3bn, net profit VND 28.9bn, normalised EBITDA VND 38.6bn
- 2026 targets: revenue VND 250bn, net profit VND 35bn, EBITDA about VND 45bn; signed contracts already cover more than VND 150bn of 2026 revenue (as of August 2026)
- The founding CEO owns 89% and runs the business day to day
Who it suits
International agency networks, marketing and media groups, and strategic investors that want a scaled events platform in Vietnam and a partner to take it abroad.
Transaction sought
Sale of 60–70% to an international or strategic partner, with up to 100% possible for the right buyer. Price negotiable, to be agreed during financial due diligence. At closing the company keeps VND 10bn of operating cash against VND 5bn of debt; earlier surplus cash is paid out to current shareholders. The founder and core team stay in management for at least two years.
USD figures are indicative, converted at about VND 25,500 per US$. Figures come from the seller and are unaudited.